Marketing Manager
Microchip Technology
Manila, PH
6d ago

Company Description

Microchip Technology Inc. is a leading provider of embedded control applications. Our product portfolio comprises general purpose and specialized 8-bit, 16-bit, and 32-bit microcontrollers, 32-bit microprocessors, field-programmable gate array (FPGA) products, a broad spectrum of high-performance linear, mixed-signal, power management, thermal management, radio frequency (RF), timing, safety, security, wired connectivity and wireless connectivity devices, as well as serial Electrically Erasable Programmable Read Only Memory (EEPROM), Serial Flash memories, Parallel Flash memories, and serial Static Random Access Memory (SRAM).

We also license Flash-IP solutions that are incorporated in a broad range of products.

Job Description

Outbound Marketing and business development responsibilities in Taiwan for the Timing and Communications Group (TCG) family of clock and timing solutions.

While working closely with Sales, develop, document, and execute worldwide strategy to grow timing business at focused key accounts :

Build value proposition by maintaining in depth knowledge of key customers' business, organizational structure, business processes, and financial structure.

Communicate with decision makers to ensure access to all timing opportunities

Identify account timing spend and target areas to grow share

Coordinate across all TCG product groups to deliver a coordinated timing sell and work with other Microchip business units to drive revenue for internal Microchip reference designs incorporating TCG timing solutions

Generalize learning from account to develop broad market digital marketing strategies

ODM Customers :

Develop and maintain relationships with ODMs in Taiwan

Work with TCG marketing teams and Sales to track reference design partners and OEM design wins and follow up when those designs get to the ODM's drive revenue for TCG products Coordinate TCG participation in Design Partner Program for Taiwan ODMs

Working closely with Marcom and Digital Marketing team members, drive Digital Marketing planning and content creation in focused key market segments :

Develop and maintain market / application focused web assets and assist in other web update / improvement programs

Plan digital marketing campaigns to increase demand for TCG timing in focus markets globally and regionally

Generate content : Web, PR, Promotion, Marketo, Videos, Social media, etc. Work directly with Marcom to create collateral

Identify region specific outbound marketing channels and opportunities

Regional plan to drive growth :

Identify new market opportunities and strategies to penetrate these markets

Align with Regional Sales to build relationship and coordinate account plans

Develop and maintain customer and sales training decks and conduct sales training sessions

Reference designs :

Coordinate division activities to find and win new reference designs at targeted internal and external partners

Follow up internal and external ref design wins with target OEMs and ODMs in region to drive revenue

Work independently with minimal supervision, attends weekly calls to deliver regional updates

Job Requirements

Strong marketing and sales background in semiconductor and passive frequency and timing components

BSEE and 5+ years’ experience in oscillator and timing industry

Strong people skills and experience in customer-facing position

Ability to balance top level market insights with bottom-up analysis to reach conclusions about market direction and dynamics

Capable technical abilities

Excellent critical thinking skills

Driven and dynamic when leading cross-functional teams


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