Senior Marketing Copywriter/Web Content Editor
LegalMatch
Cebu City, Cebu, PH
5d ago

As a Senior Content Writer / Editor for our Marketing Team, your job is to create and distribute relevant, valuable, and effective content to help the company attract, grow, and retain customers.

Your responsibilities include the following :

Creating persuasive content for our web pages, emailers, marketing collaterals, social media posts, online blogs, videos, and other sales and marketing materials

Creating and implementing a content strategy that supports the company'™s overall marketing plan

Creating and maintaining an editorial calendar, coordinating with other content writers to ensure standards are maintained

Proofreading / editing content to ensure quality and improve content effectiveness

Coordinating with various teams for the implementation of content-driven initiatives

Identifying customers' needs and recommending content to increase conversion

Testing various messaging styles, tailor fitting messages based on a solid understanding of different audience personas

Optimizing content for conversion and optimization

Recommending and implementing process changes to drive improvements

Requirements :

  • 5+ years' experience as marketing / sales content writer
  • Highly detail oriented
  • Updated with SEO techniques for content optimization
  • Able to write conversion-driven content
  • Excellent writing and editing skills
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