An Associate Media Director leads a unit of media professionals in the conception and delivery of innovative, well-targeted business building marketing solutions across a variety of media to meet or exceed clients’ objectives.
This involves the creation and execution of media plans, unearthing insights, integrating capabilities and flawless execution on all fronts.
The Associate Media Director is the primary point of contact for clients and will oversee the day-to-day communications planning and / or buying processes for the assigned accounts.
This role reports directly to the Business Lead, and is a member of the Publicis Media group of Team Leadership.
ESSENTIAL DUTIES & RESPONSIBILITIES
1. Client Management
Establish a partner-relationship with clients by being involved in the business
Provide business solutions through media approaches for assigned brands.
Overall account stewardship to ensure communication strategy and implementation are
in sync towards clients' business direction.
Undertake key initiatives / business solutions in tandem with clients' goals, business
objectives and priorities.
Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make judgment or evaluate value on ad hoc requests).
Take ownership for assigned brands.
Maintain regular WIPs, dialogues and reviews to ensure effective work processes.
Improve and uphold agency evaluation.
Build and coach high performing team members as required.
2. Business Partner Management
Leverage good relationships with senior business partners (e.g. creative, media owners),
hence the ability to obtain updated information that contributes to the brand objectives
and value-add to clients.
Conduct professional briefings to business partners on innovations and ensure alignment
to clients' objectives.
Establish partnership processes with business partners (e.g. rules of engagement).
Establish rapport and understanding with senior business partners and ensure clear
documentation on all communications.
Ensure best value from all negotiations across media owners and campaigns.
Manage and resolve conflicts for Executives and Managers.
3. Research & Media Applications Proficiency
Guide and troubleshoot for Managers on applications usage.
Display competency in using advanced functions in each tool.
Able to tap into proprietary consumer insight applications or alternative sources for more
Proficient in using agency's planning approach.
Identify opportunities for organic growth of the business.
Uphold financial policy and integrity to avoid violation or potential fraud.
Assist the team members to reconcile all media payment variances of assigned brands.
Work with team members to ensure accurate and timely invoicing (e.g. regular review of
unbilled reports, resolve unbilled cases with Finance).
Resolve all ageing matters.
Accurate business forecast of assigned accounts (monthly and annually).
5. Industry Knowledge (Consumer, Business or Brand Insights)
Exhibit good understanding and forecast on media / industry / brand development &
implications to the businesses.
Evaluate the strategic implications of media / industry / brand developments and identify
opportunities & threats to businesses (short to long-term).
6. Investment Management
Optimize the given investment or allocate appropriate investments by medium / brands.
Provide investment consultation to client on appropriate budget to meet the desired
Supervise on cost management for brand across medium used.
Master contract management (e.g. propose, negotiate, track fulfilment, etc.)
Input on action plans in expenditure reports.
Reconcile all sources of costing / investment variances.
7. Corporate Responsibility
Lead / participate in pitches.
Drive awards submission.
Demonstrate appropriate behaviours to uphold the company's image, reputation and
Identify new business opportunities.
Collaborate with function / practice leads on best practice development.
Demonstrate responsible hiring of talents (e.g. fair employment practice) and ability to
manage termination well with due diligence.
Mentor and ensure all direct reports master the skills and organizational savvy required
8-10 years media planning experience required, with focus on strategic and operational planning and execution, in regional / global accounts
Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning
Adaptive and keen to learn on the digital ecosystem
Familiar with the timelines, processes and needs of the implementation of all media
Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)
Demonstrate critical thinking and problem solving
Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
Knowledge and use of various research systems
Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
Integrate understanding into the work to make decisions on the business
Filter and adapt the different options and applies good judgment combined with hard facts to select which ideas will produce the best results
Understand what the client's business needs by understanding the history of the brand and what the client wants it to stand for.
Understand the client's strategic intent and the implications for building the client's business
Proficient in all syndicated and proprietary media applications.
Keep abreast to the development and trends in the ever changing media landscape.
Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.