Supervisor Digital Activations
Philip Morris International
Taguig City, Philippines
13h ago

Do you have solid knowledge on consumer insights, innovation process, and marketing mix planning? Are you highly analytical and data-driven?

Will you make a difference among your internal and external customers? Are you up for the challenge in terms of digital strategies and customer relation management?

If the answer is yes, then we’d like to hear from you.We are looking for our next Digital Activations Supervisor.


PMFTC is seeking talented people to join its Digital Activations team.You will be responsible for developing and executing digital programs, support the digital transformation of Consumer Engagement in Marketing, ensure all KPIs are delivered, leverage digital expertise to implement digital innovation as well as ensure robust processes are implemented to measure the effectiveness of all programs.

You will actively drive collaboration with Brand Marketing, Consumer Engagement, Market Research, IT, Legal and other relevant stakeholders to drive the development and execution of digital CE platforms for CC (website, mobile, scan pack) and be actively involved in the development of the IQOS digital strategy to grow consumer engagement and conversion.

You will also develop and execute 1-2-1 database marketing for CRM and loyalty programs YOUR CORE RESPONSIBILITIES-

Recommend & Execute a comprehensive and agile Digital Consumer Engagement strategy for Marketing.-

Develop strategic digital content and programs to engage with legal aged smokers aligned with the marketing strategy and objectives-

Drive the conceptualization, production, and execution of digital campaigns by working closely with the brand marketing teams and third-party agencies.-

Monitor and analyze consumer data from different touchpoints such as Google Analytics to help improve program mechanics-

Liaise with all internal / external stakeholders regularly to ensure all digital campaign / initiatives are properly identified, communicated, planned, executed and measured and comply with the local legal requirements.-

In close collaboration with the Information Technology team, review and advise on technical improvements of existing infrastructure and actively seek out new / relevant digital technology advancements to leverage for future programs.-

Manage digital budget and relationship with digital agencies.Strengthen content development capabilities, monitor and benchmark competitor activities and introduce initiatives that position PMFTC ahead of competition.-

Actively participate in developing digital capability across the Marketing Team. QUALIFICATIONS :

Preferably with at least 5 years of experience (Agency or client side) in either of the following areas :

Digital Marketing / E-Commerce website development or management / Social Media Marketing / Brand Management (advanced knowedge) / Campaign Development / Commercialization / Project management WORK LOCATION AND SCHEDULE :

The Finance Center, Taguig City, Monday to Friday, 8 :

30 am to 5 : 30 pm

30 pm

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