COORDINATES WITH :
Inside WWF : Support Services UnitsProject ManagersFundraising UnitsOther WWF staff and units as appropriateWWF International Network
Outside WWF : Grassroots communities and allied organizationsDevelopment and Corporate PartnersIdentified Target AudiencesThird Party Service Providers
Specific Duties and Responsibilities
The Digital Engagement Officer shall be WWF-Philippines’ lead in implementing strategic, creative and innovative engagement through its digital channels and platforms, which includes its official and approved social media accounts and its website.
She / He / They shall provide support to the organization’s strategic objectives through the following, including but not limited to :
DIGITAL STRATEGY AND ENGAGEMENT
Together with the Communications Manager, co-leads the development of the organization’s digital engagement strategy and oversees its implementation.
Creates or identifies trends and opportunities for digital engagement and integrates them into programs, where appropriate, to increase the organization’s influence and impact.
Works with the Visual Media Officer to develop and implement concepts and produce content for digital communication platforms.
Keeps abreast of knowledge and developments related to the organization’s conservation initiatives, including changes in public perception and opinion, by working with WWF-Philippines Conservation Program teams.
Advises / mentors WWF-Philippines staff on innovative approaches and best practices for digital communications and engagement.
REPORTING AND ANALYSIS
Monitors the WWF-Philippines website’s performance and provides required reports to the Communications Manager.
Monitors the organization’s existing and official social media accounts regularly and provides required performance and analytics reports to the Integrated Communications Manager.
Oversees the execution of the organization’s digital ads spending.
MAINTENANCE OF DIGITAL SUPPORTER BASE
Conducts community management across all of the organization’s existing and official social media accounts, relaying concerns and inquiries to the appropriate WWF team / staff.
Develops email content strategy together with the Communications Manager and the Individual Donor Program Manager.
Works with the Assistant Manager for External Communications and Ambassador Programs in implementing digital events and initiatives for the organization.
Manages and conducts basic content edits for the WWF-Philippines website using WordPress CMS, in close coordination and with professional help from the organization’s contracted third-party website developer and manager.
Works with the Integrated Communications Manager and the Assistant Manager for External Communication and Ambassador Programs in crafting and implementing crisis communications plans and guidelines.
Manages efficiently the resources of WWF, ensuring resources are used in a sustainable way and identifying ways for reducing the overall consumption of finite resources.
Takes responsibility in the safekeeping, proper use and upkeep of WWF equipment in the office and in the field (i.e. computers, vehicles, etc.).
Handles cash advances and liquidates the same within the required period per WWF Policy.
Participates in official activities of WWF (e.g. Quarterly Meetings, Strategic Planning) when participation is so required.
Internalizes the values of WWF : Courage, Integrity, Respect and Collaboration and practices the work ethics of the institution.
Evaluates own knowledge, skills and competence in the light of job requirements and personal aspirations, plan your development, develop our knowledge, skills and competence in line with your plans and evaluate your learning and development
Perform other duties that may be assigned by the supervisor from time to time.
Required Skills and Qualifications
At least 3 years of experience in digital communications, digital campaigning, digital marketing, social media marketing, social media management, and / or community management.
An interest in and commitment to environmental and conservation issues and an understanding of the connection between social issues, human rights and the environment.
With proven and demonstrable ability to strategize in order for us to maximize engagement with existing digital supporter base and grow our followers through proper audience targeting.
Excellent copywriting skills and has the ability to write flexibly for different audiences, with content ranging from science-based to creative and emotive.
Knowledgeable with Google Analytics, SEO, and social media reporting.
Proficiency in WordPress CMS and / or other website management and editing programs is a plus.
Creative design / layout and graphic skills are an advantage.
Kindly send an e-mail to apply wwf.org.ph with your CV and cover letter and our Human Resources team will get back to you shortly.
Applications will be accepted until July 15, 2021.