Innovation Manager
Hill's Pet Nutrition
Manila City, National Capital Region (NCR), Philippines
19h ago

No Relocation Assistance Offered

91100 - Manila City, National Capital Region (NCR), Philippines

Job Purpose :

The Position is responsible for ideating, developing and validating new product bundles for the Asia Pacific markets in the assigned category / segment (Oral Care, Freshness).

To build a pipeline based on consumer insights in line with the Equity / Brand growth strategy.

Roles & Responsibilities :

  • Develops Equity / Brand growth strategies with in-depth understanding of consumer / shopper trends and insights; competitive threats;
  • and category or brand opportunities

    Identifies and articulates consumer insights to create new-concept ideas and business opportunities

    Leverages new technologies, strategies and processes to capture value add opportunities (e.g. new claims, products, flavor, packaging)

    Lead concept and bundle development with cross-functional teams

    Delivers effective IMC Campaigns; develops clear and persuasive strategies and campaign ideas

    Management of multiple projects utilizing tools to efficiently and effectively monitor progress of projects and keep within agreed timetables

    Education Qualification & Experience required :

    Bachelor's Degree or above

    Minimum 8 years of Marketing brand management and / or innovation experience in consumer goods industry

    Implementation of at least one business building initiative, e.g. new product launch, relaunch, packaging change, promotional program, etc.

    Key involvement in business analysis, marketing plan development, and cross-functional project management

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