About the Role :
To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment.
You should have a clear understanding of end-to-end marketing strategies, and be able to break down complex issues into executable strategies and detailed tactics.
The ideal candidate should possess the ability to adapt quickly in an ever-changing landscape and be ready to move with the needs of the business.
Define & Implement a content strategy to raise awareness of SariSuki
Optimise content to drive relevant traffic to our site, and increase conversion velocity through our content funnel
Manage trade relations, event speaking circuit as part of greater awareness push.
Content Strategy - Design and execute a content marketing strategy which supports Sarisuki marketing campaigns - both tactical and long-term
Own overall content and engagement calendar and workflows
Content Delivery & Support
Deliver content that supports the sales team and drives new leads and conversion in our sales funnel. This includes website, case studies, events, thought leadership, reports, blogs, emails & more
Partner with front line teams (sales, marketing and operations) to drive effective content marketing initiatives that deliver sales and customer retention.
Monitor trends, issues, and topics that matter to related to Sarisuki
Test & Optimise : Hypothesize, test, measure, optimize, and scale our marketing content
A proven writer with a strong portfolio of workable to turn complex concepts into approachable and easy to understand content.
Familiar with SEO best practices. Able to incorporate SEO insights into editorial-driven content.
Brilliant collaborator, one team player strong ability to prioritise and balance multiple workstreams.
Ability to work in ambiguous environments, embracing change & delivering strong business outcomes.
Plan and execute all marketing activities including social media and display advertising campaigns,
Measure and report performance of all marketing campaigns and assess against goals (ROI, ROAS, KPI)
Identify trends and insights and optimizes spend and performance based on insights.
Brainstorm new and creative growth strategist
Collaborate with internal teams as well as with agencies and other vendor partners.
Oversee production of content to be used in these settings including written, audio, and video content to clearly articulate the brand
Minimum Qualifications :
Bachelor degree preferably with a focus on Marketing, Advertising, Communications, Public Relations and / or Business Administration
More than 3 years of content marketing / editorial experience.