B2B Campaign Analyst
THE FINANCIAL TIMES LTD
Manila
16d ago

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The Campaign Analyst position is responsible for helping the B2B marketing team execute successful campaigns by ensuring we are targeting the right audience by 1) making the most of our existing lead database and 2) working closely with the research team to plan and develop the audiences of future campaigns.

Furthermore this role will be the go-to campaign analytics expert for B2B, and providing assistance and troubleshooting campaigns where needed.

This position will ensure campaign systems are being used effectively and consistently across regions.

Duties & Responsibilities :

  • Work with marketers across the department to define & build target audience(s), plan effective email campaigns, agree KPIs for success
  • Prepare useful weekly and monthly reports on successes to inform future campaigns.
  • Post-campaign analysis and on-going optimization
  • Manage development, progress and delivery of high quality prospect lists with the research team
  • Support the B2B marketing team in coordinating campaigns to ensure marketing operations are delivered and reported consistently and accurately
  • Responsible for monitoring and benchmarking competitor campaign activity
  • Manage the FT’s relationship with consultants and the email platforms & brand team to ensure brand & reputation is protected in all communications
  • Ensure that email briefs are produced for internal designers to support template development in line with best practice
  • Ensure best deliverability practices by building, testing and monitoring sent emails, ensuring that they function correctly across all major email clients and devices
  • Champion continuous improvement of email programs to drive performance against KPIs
  • Influence and contribute to the creative development of any projects relating to our digital marketing.
  • B2B Marketing Operations Competencies

    Accountability - Building Relationships - Market Awareness - Marketing Skills - Data Analysis - People Management - Systems Knowledge

    Accountability - Taking responsibility of one's own actions and willing to stand by decisions made and defends it. Delivers on agreements and commitments accordingly giving timely and high quality results and accepting positive as well as negative consequences.

    Adaptability - Quickly modifies behaviour to deal effectively with changes in the work environment; readily tries new approaches appropriate for new or changed situations.

  • Coaching - Provides instruction, positive models and opportunities for observation in order to help others develop skills;
  • encourages questions to ensure understanding.

    Effective Communication - Can convey clear and convincing oral and written communication to individuals or groups effectively taking into account the audience and nature of information being presented.

    Uses appropriate strategies to gain genuine agreement and commitment.

    Planning and Evaluating - Develops timelines and milestones, identifies priorities. Ability to organize work, set priorities, and determine resource requirements.

    Determine short- or long-term goals and strategies. Coordinate with other organizations or parts of the organization to accomplish goals.

    Monitor progress and evaluate outcomes.

    Valuing Diversity - Seeks out and uses ideas, opinions and insights from diverse and various sources and individuals

    Managing People Ability to plan, distribute, coordinate and monitor work assignments of others. Evaluate work performance and provide feedback to other on their performance.

    Ensure that staff are appropriately selected, utilized and developed and they are treated in a fair and equitable manner.

    Proactive - Always seeks to improve either the process or the product and seeks out opportunities rather than waiting to be asked

    Global outlook - Understands that the operations team is global and makes every effort to be an active part of the global team, including actions that impact decisions

    Critical Thinking - Ability to scrutinize and analyze data sets to provide actionable recommendations and insights.

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