Web / Email Developer-(22004405)
GENERAL PURPOSE :
The Email Web Developer is responsible for designing, developing, and implementing HTML emails and website content / designs for Ross Dress for Less and dd’s discounts brands.
Responsibilities include but are not limited to the following :
1) Work in partnership with the Creative Manager on ongoing website content and updates in support of seasonal marketing initiatives, Corporate Social Responsibility (CSR), Diversity, Equality & Inclusion (DE&I) and other brand priorities.
2) Collaborate with the Creative Manager to design code and build emails utilizing HTML / CSS and our email platform.
3) Coordinate with external vendors for deployment, testing, and tracking.
4) Ensure all website content and emails are WCAG2.0 / ADA compliant.
5) Continuously utilize analytics and learning to optimize future website content and emails.
As a member of the Marketing team, the Email Web Developer collaborates closely with the other team members, external agency partners, and provides support to the VP of Marketing and Creative Manager as needed.
ESSENTIAL FUNCTIONS :
Responsible for designing, developing, and implementing website pages and content per submitted Creative Briefs. Create modules, execute redirects and other design projects as needed.
Ensure all updates are WCAG2.0 / ADA compliant.
Develop pages and content per templates and design specifications.
Write well-designed code by using WordPress web development best practices.
Develop new features and functionality as needed guiding the website’s architecture.
Handle integration of any plugins and perform routine maintenance on our sites.
Execute SEO tagging, optimizations, and other improvements as needed.
Ensure high performance and managing all technical aspects of the CMS.
Coding, producing, proofing, testing, and troubleshooting HTML email campaigns. Ensure all emails are WCAG2.0 / ADA compliant.
Produces high-quality and optimized HTML emails in line with marketing campaign objectives.
Ensure a consistent email experience across email experiences (e.g. Gmail, Outlook, webmail, etc)
Works with Creative Manager to ensure all aspects of the HTML emails conform to the team’s vision.
Develop / produce basic digital assets as needed.
Complete miscellaneous ad hoc projects as needed.
Prepare PDF documents for universal accessibility as needed.
Strong attention to detail
Drive for results
QUALIFICATIONS AND SPECIAL SKILLS REQUIRED :
Bachelor’s Degree in computers science, technology or similar field or equivalent work experience.
At least 5 years of overall experience in email and HTML content development.
Photoshop experience for minor editing, slicing and image optimization.
Experience with email platforms like Acoustic or similar environments.
HTML email coding experience (hybrid, fluid and responsive knowledge is preferred).
Experience with CSS and media queries; understanding of their limitations within email.
Ability to QA email to ensure they adhere to best practices, and that emails are fully localized / optimized.
Knowledge of email design and coding best practices.
Experience with Litmus (or similar) testing software.
Thorough understanding of major email clients : Outlook, Gmail, Yahoo!, Apple Mail; their quirks and possessing the ability to quickly identify & troubleshoot rendering issues
Experience in WordPress Development or like environments a plus.
Strong verbal and written communication skills useful for interacting with stakeholders.
Strong problem-solving skills
Experience handling multiple projects under tight deadlines
Strong computer skills, specifically Excel, Word, PowerPoint, Acrobat, and Photoshop
PHYSICAL REQUIREMENTS / ADA :
Job requires ability to work in an office environment, primarily on a computer.
Requires sitting, standing, walking, hearing, talking on the telephone, attending in-person meetings, typing, and working with paper / files, etc.
Consistent timeliness and regular attendance.
Vision requirements : Ability to see information in print and / or electronically.
This role requires regular in-office presence, including to engage in in-person team interaction, meetings and collaboration, client support, mentoring, coaching, and / or feedback.
However, this role can perform duties effectively using a combination of in-office and remote work.
SUPERVISORY RESPONSIBILITIES :