Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.
General Accountability : In order to accelerate our capacity for change and explore new ideas, we are seeking for individuals who focus on delivering new, valuable services and products to our customers and internal business stakeholders.
This role will be focused on supporting the Innovation Team through design driven innovations. As we aim to re-design the processes, experience and products for a better customer journey, the role holder will be responsible for designing, developing and implementing new innovations.
As a member of the Innovation Team, you should be obsessed with thinking big, design thinking, and developing new ideas from the view of the consumer.
To perform the following duties :
Designs and develops digital marketing campaigns guided by a design thinking mindset and building up to meet the Asia and Philippines’ mission and vision of Manulife;
Leads and Manages digital marketing initiatives for Innovations of Manulife Philippines;
Assess, monitor, review, recommend, and implement process improvements related to digital marketing operations specifically on SEO, SEM, Social Media, Content, Email, and Analytics;
Develops unique strategies and builds upon current innovation strategies within the digital arena to meet / exceed objectives;
Executes digital media programs / campaigns to be high quality, on time and cost-effective / on budget;
Develops strong, trusting relationships between agency partners and business units, providing leadership and support during strategy, ideation, and execution;
Manages management’s expectations, bringing issues / concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays;
Keeps abreast of assigned marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
Manages research studies that yield rich insights into consumer online behavior and key motivational / attitudinal behavior;
Develops a total understanding of online target audience and mindset modes;
Provides campaign performance reporting and analysis to management;
Uses tools efficiently as approved by the company to fast track research and creation of content;
Communicates to team and management on project development, timelines and results to meet team goal / s;
Keeps pace with all Digital Marketing Industry trends and development.
An understanding of technical delivery, technical processes and architecture
Experience with Adobe Photoshop, After Effects and Premiere (Graphic Design / Video Editing)
HTML, PHP, CSS Skills; for creating marketing materials ie. responsive HTML emailing templates
A good technical, digital and delivery skillset to ensure mobile and digital delivery of products and services
Minimum degree in any business-related course (Design, Marketing, Accounting, Economics, Management) or equivalent practical experience.
At least 3 year(s) of working experience in digital marketing and related field is required for this position.
Proven success in design, development and digital marketing campaigns
Knowledge of traditional as well as online marketing tactics and strategy.
Established relationships within the digital and advertising industry
An understanding of digital marketing and selling, a vision for its growth, and a commitment to apply this in the insurance industry.
About Manulife Manulife Financial Corporation is a leading international financial services group that helps people achieve their dreams and aspirations by putting customers' needs first and providing the right advice and solutions.
We operate as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
At the end of 2016, we had approximately 35,000 employees, 70,000 agents, and thousands of distribution partners, serving more than 22 million customers.
At the end of 2016, we had $977 billion (US$728 billion) in assets under management and administration, and in the previous 12 months we made almost $26 billion in payments to our customers.
Our principal operations are in Asia, Canada and the United States where we have served customers for more than 100 years.
With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.
Manulife is committed to supporting a culture of diversity and accessibility across the organization. It is our priority to remove barriers to provide equal access to employment.
A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request an accommodation.
Information received regarding the accommodation needs of applicants will be addressed confidentially.