Trade Marketing Developer
Unilab
Mandaluyong City, Philippines
31d ago

Job Description

  • Analyzes all relevant information at point of sale which include primary & secondary sales, offtake, Sell-in / sell-out, shopper profile, stock weights, stock shelf life.
  • Determines and provides recommendations on category of products, and appropriate merchandise mix, pricing, and shelf presentations
  • Develops merchandising strategies for categories tailor fit for relevant channels
  • Addresses concerns and mitigate risks that will prevent timely implementation of programs and achievement of sales targets
  • Works with the CDSs to develop programs that will drive spending efficiencies
  • Aligns with both Field Sales and Marketing to coordinate plans
  • Checks Trade Marketing activities of competitors
  • Provides regular feedback to Marketing
  • Plans advertisements and collaterals for retailers and merchandisers including events and roadshows
  • Required Experience

  • With trade marketing or brand marketing experience (preferably with field sales experience) in a pharma or FMCG company.
  • Good analytical skills to help the developer develop the category and channel strategies.
  • Strong project management skills as the developer is assigned to manage category / channel programs to help achieve the business objectives.
  • Strong communication and interpersonal skills as the developer is expected to align and collaborate with Marketing divisions and Channel sales.
  • Self disciplined and has good leadership potential as the developer needs to work on his / her own project leadtimes
  • Technical skills : Proficient in excel for data analysis and of Powerpoint for presentation creation
  • Apply
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