Manage and help develop strategic digital advertising paid strategies for our clients. The role requires a broad range of skills including collaboration with the integrated marketing and creative teams to guide strategic advertising buying across all search, display, video and social platforms, identifying targeting tactics based on campaign briefs and defining media goals measured against precise KPIs and ongoing internal and client education.
The role requires a commitment to driving innovative paid media solutions and flawless execution, for which a minimum experience of 2 years is required.
Support the delivery of digital advertising solutions for clients, including social media initiatives, and digital marketing performance initiatives
Collaborate with other team members from account manager, creative, content, and tech functions to support and exceed client expectations on undertaken campaigns and projects
Provide campaign coordination support including preparation for client meetings, monthly reports, vendor liaison
Assist with media planning and media buying (e.g. Facebook, Instagram, LinkedIn, Google)
Develop and execute near and long-term PPC account strategies, roadmaps and Manage the day-to-day media marketing activities across multiple platforms and clients to increase conversion and revenue
Create, analyse, and optimise paid media content and copy (Google / Bing / Yahoo, Facebook / Instagram, LinkedIn and More)
Provide management support for campaigns and marketing automation projects including data checking, data scrubbing, data upload and building reports and dashboards
Hands-on experience with ad serving solutions, tag management, and operations
Support client pitches by participating brainstorming sessions, deriving insights from research and social media monitoring
Provide timely project updates to internal stakeholders
Minimum of 2 years of experience and / or an extremely strong portfolio of past / current work