Brand & Content Marketing Specialist | For pooling
ABS-CBN Corporation
Quezon City, PH
6d ago

Job Description

The Brand and Content Marketing Specialist shall report to the Brand and Content Marketing Manager and will manage assigned ABS-CBN brands via :

Brand Strategy

  • Works with the BCM Manager / Head to identify the target market of assigned ABS-CBN brands through the analysis of demographics, psychographics, defined media habits, and consumption
  • Creates the brand development strategies for the brand
  • Business Development

  • Recommends, through analysis and research, ways to explore revenue streams for the brand
  • Works with internal and external businesses to develop ancillary products with the objective of growing the brand’s product portfolio
  • Assists in ensuring that timelines and deliverables for franchise brands and ensures these are on track
  • Brand Marketing Communications

  • Develops integrated marketing communication plans
  • Builds and ensures the proper implementation of the franchise brand bible
  • Handles message management to ensure that internal and external media platforms are aligned with the communication objectives of the franchise brand
  • Implements and monitors franchise promotional executions
  • Minimum Qualifications

  • Graduate of Marketing, Advertising, Business, or Communications
  • At least 2 years experience in marketing, strategic planning, brand management, and / or advertising / creative agency
  • Digital savvy
  • Familiar with 360 marketing
  • Hasa strong content appreciation
  • Strategic and creative at the same time
  • Highly analytical and detail-oriented
  • Able to handle projects with minimal supervision
  • Works well under pressure
  • Is able to work independently and within groups
  • Required Skills

  • Brand Management
  • Business Development
  • Marketing Communications
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