Digital Analytics Specialist
Sun Life
Taguig City, National Capital Region
2d ago

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self.

You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights.

Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description :

The Digital Analytics Specialist is responsible for helping our internal business functions understand and improve how clients experience our web sites and mobile apps, in addition to providing consulting and enablement services in the field of digital analytics with a focus on data collection design and tool administration.

This is a hands-on role with significant scope that will require working closely with IT and business partners to enable and sustain rich data collection, and an opportunity to show off your consulting and analytics implementation expertise.

Job description

  • Consult and convert business needs and digital analytics business requirements into comprehensive solution designs for Tealium and Adobe Analytics / Google Analytics whilst ensuring they are practical, technically feasible and deliver on business value.
  • Translate business requirements into technical data collection designs and code to enable rich and accurate data collection for web analytics and digital marketing tools, notably Adobe Analytics.
  • Co-ordinate and assist with web analytics Proof of Concepts (POC), coding, data collection validation, debugging tagging implementations and reporting validation.
  • Estimate, plan, and execute Adobe Analytics (and to some extent, Google Analytics), Telium tag management / Google Tag Manager : governance, implementation, support and documentation.
  • Identify opportunities for new data and tools that enhance analysis and insights, and validate and approve data collection before methods’ are deployed to Production.
  • Uncover client insights through analysis of diverse data sets using task-appropriate tools.
  • Create technical and non-technical digital analytics guidance for internal stakeholders, maintaining detailed documentation of data collection implementations and dependencies
  • Participate in the design, set up, and evaluation of A / B and multivariate testing and site personalization.
  • Continually optimize methodologies and processes based on business needs and industry advancements.
  • Requirements

  • University degree in relevant field
  • Proficiency with analyzing data with analytical toolsets
  • Intermediate to advanced Javascript skills, as well as familiarity with basic HTML, CSS selectors (preferably JQuery), Angular application frameworks, React JS, Ionic, Mobile First Platform
  • Exposure to site testing methodologies and platforms
  • Web analytics and tag management administration experience
  • Demonstrated ability with reporting, Data / Insights / Action, dashboard / scorecard design and development including identification of key performance indicators.
  • Tableau development experience would be helpful.

  • Strong client service skills with an outstanding ability to partner with both business and IT stakeholders.
  • Strong written and verbal communication, presentation and influencing skills.
  • Extreme attention to detail and outstanding analytical skills.
  • Self starter, highly motivated to excel with minimal supervision.
  • Job Category :

    IT - Application Development

    Posting End Date :

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