Marketing Analyst
18h ago

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year.

Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging where your growth is priority, your identity is embraced, and the work you do matters.

We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world helping unlock financial access to enable the future of money movement.

Join Visa : A Network Working for Everyone.

Job Description and Responsibilities

Team Summary :

The Visa Philippines team is comprised of a highly motivated bunch of problem solvers who create impactful experiences for our clients.

Here at Visa, we strive to excel with our partners via strong collaboration, we look to enable and inspire all players in the ecosystem to drive electronification of payments in the Philippines.

What Marketing Analyst does at Visa :

The Marketing Analyst for our business in The Philippines and Guam is accountable for the support and management of the brand, solutions and client marketing activities (B2B).

You will report to the Head of Country Marketing and will be part of the Philippines Country Team to accelerate business growth, with a profit and loss (PnL) mindset focused on optimizing team performance and marketing investment.

You will drive customer centricity within the organization by understanding the evolving payment ecosystem and changing consumer needs.

Key responsibilities include :

  • Work with and support the Head of Country Marketing in the strategic development and seamless execution of key consumer marketing programs such as advertising campaigns, merchant partnership programs and point-of-sale brand visibility programs.
  • Support key client marketing (B2B) programs together, including collaboration with key Visa cross-functional teams such as VCA and the regional marketing team in Singapore
  • Help manage the Philippines’ marketing budget and ensure that all activities adhere to Visa’s financial policies
  • Drive campaign reporting and ROI tracking, including templates, methodology, cadence, and data integration, leveraging an assess, test, and refine’ approach
  • Why this is important to Visa :

    Successfully handling this position will help Visa to continue consumer marketing excellence, as well as support our clients and partners in excelling their marketing initiatives, hence, directly driving our common interest in stabilizing and growing clients’ and Visa’s businesses.

    This role is responsible for helping deliver on brand health targets for the Philippines as well drive partnership with clients and partners.

    This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office two days a week, Tuesdays and Wednesdays with a general guidepost of being in the office 50% of the time based on business needs.

    What you will need :

  • Bachelor’s degree preferably in Business Management / Marketing or equivalent
  • Minimum 5 years of proven experience of related consumer and client marketing management, top-tier Financial, Payments, Technology or FMCG industry preferred
  • Passion for Visa business, technology innovation, with high energy and intelligence
  • Proven experience in being part of great creative work development process, support effective agency management process across creative, media, digital, and below the line activities
  • Strong project management skills and analytical thinking
  • Strong presentation, interpersonal and communication skills
  • Possess high learning agility
  • Demonstrates proven ability to work with clients across existing and new partners
  • Experience working in complex, cross-functional projects / teams across internal and external organizations
  • Ability to operate effectively and efficiently in a challenging, fast-paced environment
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