Product Marketing Manager, Philippines
DEWALT
Mandaluyong, Mandaluyong
5d ago

Job Description

PRIMARY PURPOSE OF JOB :

  • Manage the marketing and commercialization for the portfolio in country.
  • Responsible for creating and delivering the tool business plans to ensure profitable sales target achievement within the country.
  • Drive the related brands’ business P&L. Be the country brand go-to-person for tool product business group.
  • MAJOR RESPONSIBILITIES :

  • Develop and lead the country Tools business strategy for related brands.
  • Responsible for establishing product positioning, product campaigns, and commercial plans and initiatives.
  • Manage and drive new product road map for the country. Develop new product introduction (NPI) launch campaign and market execution plans.
  • Work closely with country managers and channel sales teams to ensure timely and successful new product launch initiatives meet the predetermined goals and objectives.

  • Establish key market initiatives and focus areas to drive sales and profit target achievement. Create quarterly, bi-annual, and / or annual programs and promotions to take market share.
  • Champion execution of campaigns and programs to ensure proper sell out is achieved.

  • Drive country activities for related local brand marketing, brand communication, brand positioning, market research, and market / customer analytics / pricing in accordance with business objectives.
  • Localize branding materials that are cascaded from SBU / regional marketing teams.

  • Evaluates market reactions to advertising programs, merchandising policy, and product packaging to ensure the timely adjustment of marketing plans to meet changing market and competitive conditions.
  • Measure and drive Return-On-Marketing-Investment.

  • Work closely with the supply chain team to manage demand forecasts, supply planning, and inventory management. Develop and execute plans to rid of excess and / or obsolete inventory.
  • Collaborate with the channel sales for execution of after sales service, brand and marketing communications.
  • Develop and provide the markets with collateral and training support to sell to the targeted markets and against the relevant competition.
  • Responsible to drive Power Tools product training for respective market sales team and distributors.

    REQUIREMENTS :

  • Degree in Marketing, Business Management or Engineering.
  • At least 8 years experience in sales and / or marketing with a professionally managed MNC in the region. Direct experience with companies supplying products to construction / infrastructure markets or within Industrial / traditional channel markets would be advantageous.
  • Understanding product applications and the ability to articulate technical aspects of the product to translate end user requirements is critical to success in this role.

  • High degree of commercial and marketing orientation and understanding of P&L management. Driven by numbers and continuous achievement.
  • Strong leadership skills and able to drive marketing strategy with respective channel sales leaders.
  • Strong interpersonal skills and good communicator, able to interact with all levels of management.
  • Persuasive communication and influencing skills with a proven track record of growing sales.
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