Defines and maps customer journey across all segments, touchpoints and channels to deliver excellent customer experience.
Conceptualizes, develops and implements customer programs to increase share of wallet and customer lifetime value
Propose strategies or programs encompassing products, channel, distribution expansion and customer services to increase product penetration, customer share and satisfaction
Works closely with Customer Data Analyst to support customer marketing programs :
Monitoring customer dashboards
Developing segmentation, lookalike and predictive modeling
Developing business case analysis
Measures and improves customer satisfaction by working with internal and external partners in the survey design, execution and solutions