SEO Specialist - Australian Client
Opus, Inc.
Cebu City, Cebu, Philippines
1d ago

Responsibilities :

Execute tests, collect and analyze data and results, identify trends and insights in

order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and

reconciling discrepancies.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly

implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and

content programming

Recommend changes to website architecture, content, linking and other factors to

improve SEO positions for target keywords.

Requirements :

Proven SEO experience both in on-page and off-page SEO, minimum of 3 years

experience

Solid understanding of performance marketing, conversion, and online customer

acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight,

Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo,

Search Ignite)

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO

BS / MS degree in a quantitative, test-driven field

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