Technical Specialist for Marketing and Branding
World Vision International
National Office
20h ago

With over 70 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life.

We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.

Come join our 34,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children’s life stories!

Employee Contract Type :

Local - Fixed Term Employee (Fixed Term)

Job Description :

CAST-Cambodia is a five-year project funded by the United State Department of Agriculture (USDA)’s Food for Progress (FFPr).

CAST-Cambodia aims to promote the commercialization of aquaculture products in Cambodia by improving productivity and trade in domestic and international markets.

This aim will be achieved through increasing efficiency in aquaculture operations, improving quality and accessibility of inputs (seed and feed), better market linkages, and enabling environment (services, policy, financing).

The project is implemented by ASA / WISHH in partnership with WVI, KSU, Auburn University, RUA / CE SAIN, and other national and international partners targeting six provinces of Cambodia including Kandal, Kampong Cham, Kampong Thom, Siem Reap, Battambang, and Pursat.

The Technical Specialist for Marketing will support the implementation of Activity 8 : Improved marketing and branding. This activity is designed to increase access to high-value markets by raising consumer awareness of high-quality, Cambodian-grown, freshwater aquaculture fish, and strengthening buyer-seller linkages along the value chain.

Consumer awareness campaigns will be implemented at a national scale. Efforts to create buyer-seller linkages will focus on several links od the value chain located in project’s targeted geographies.

Key Objectives of Job :

  • Raise consumer awareness of high-quality, Cambodian-grown, freshwater aquaculture fish through promotional campaigns and other mass-communication tools and media mix strategies
  • Provide support for the development of a sustainable marketing and branding strategy for the aquaculture industry in order to promote sales of high-quality aquaculture products and by-products
  • Strengthen buyer-seller linkages along the value chain in order to increase sales and information share
  • Develop positioning and differentiation plans, in conjunction with project beneficiaries / stakeholders, to create awareness of Cambodian aquaculture products, in partnership with public and private sector actors
  • Provide technical assistance to the different value chain actors including the Aquaculture Association for building capacities in marketing & sales, information gathering, analysis, and use
  • Identify gaps and facilitate the recruitment of consultants or consulting firms to facilitate Short-Term Technical Assistance (STTA) or other market assessments that will inform the marketing and branding strategie
  • Sub-activity 8A : Consumer awareness and branding campaign

  • Carry out a consumer preference study and share the findings with aquaculture value chain (VC) actors.
  • Facilitate contact with different media channels in order to promote the brands
  • Facilitate the development of a marketing and branding strategy for aquaculture industry together with key public and private-sector actors
  • Collaborate in the implementation of a national consumer awareness campaign for aquaculture in partnership with public and private sectors
  • Facilitate the development of documentary of the aquaculture project in order to promote Cambodian aquaculture activities and products
  • Develop printed materials together with the Behaviour Change and Communication (BCC) Specialist for the delivery of messages conducive to the improvement of production and marketing practices.
  • Sub-activity 8B : Strengthen buyer-seller linkages

  • Facilitate the connection of value chain actors such as the Aquaculture Association, through information sharing and contract farming
  • Create business platforms that can facilitate the connection between buyer and sellers and the dissemination of information of the aquaculture sector
  • Propose sustainability strategies for marketing activities including the legal management of the brand and quality seal
  • Facilitate the provision of STTA to the Aquaculture Association or other VC actors for the improvement of marketing activities and information sharing and analysis

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