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Employee Contract Type :
Local - Fixed Term Employee (Fixed Term)
Job Description :
CAST-Cambodia is a five-year project funded by the United State Department of Agriculture (USDA)’s Food for Progress (FFPr).
CAST-Cambodia aims to promote the commercialization of aquaculture products in Cambodia by improving productivity and trade in domestic and international markets.
This aim will be achieved through increasing efficiency in aquaculture operations, improving quality and accessibility of inputs (seed and feed), better market linkages, and enabling environment (services, policy, financing).
The project is implemented by ASA / WISHH in partnership with WVI, KSU, Auburn University, RUA / CE SAIN, and other national and international partners targeting six provinces of Cambodia including Kandal, Kampong Cham, Kampong Thom, Siem Reap, Battambang, and Pursat.
The Technical Specialist for Marketing will support the implementation of Activity 8 : Improved marketing and branding. This activity is designed to increase access to high-value markets by raising consumer awareness of high-quality, Cambodian-grown, freshwater aquaculture fish, and strengthening buyer-seller linkages along the value chain.
Consumer awareness campaigns will be implemented at a national scale. Efforts to create buyer-seller linkages will focus on several links od the value chain located in project’s targeted geographies.
Key Objectives of Job :
Raise consumer awareness of high-quality, Cambodian-grown, freshwater aquaculture fish through promotional campaigns and other mass-communication tools and media mix strategies
Provide support for the development of a sustainable marketing and branding strategy for the aquaculture industry in order to promote sales of high-quality aquaculture products and by-products
Strengthen buyer-seller linkages along the value chain in order to increase sales and information share
Develop positioning and differentiation plans, in conjunction with project beneficiaries / stakeholders, to create awareness of Cambodian aquaculture products, in partnership with public and private sector actors
Provide technical assistance to the different value chain actors including the Aquaculture Association for building capacities in marketing & sales, information gathering, analysis, and use
Identify gaps and facilitate the recruitment of consultants or consulting firms to facilitate Short-Term Technical Assistance (STTA) or other market assessments that will inform the marketing and branding strategie
Sub-activity 8A : Consumer awareness and branding campaign
Carry out a consumer preference study and share the findings with aquaculture value chain (VC) actors.
Facilitate contact with different media channels in order to promote the brands
Facilitate the development of a marketing and branding strategy for aquaculture industry together with key public and private-sector actors
Collaborate in the implementation of a national consumer awareness campaign for aquaculture in partnership with public and private sectors
Facilitate the development of documentary of the aquaculture project in order to promote Cambodian aquaculture activities and products
Develop printed materials together with the Behaviour Change and Communication (BCC) Specialist for the delivery of messages conducive to the improvement of production and marketing practices.
Sub-activity 8B : Strengthen buyer-seller linkages
Facilitate the connection of value chain actors such as the Aquaculture Association, through information sharing and contract farming
Create business platforms that can facilitate the connection between buyer and sellers and the dissemination of information of the aquaculture sector
Propose sustainability strategies for marketing activities including the legal management of the brand and quality seal
Facilitate the provision of STTA to the Aquaculture Association or other VC actors for the improvement of marketing activities and information sharing and analysis