Position Summary :
At the NBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league's on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world's most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA's success.
The role will include overall social media performance analysis, social media management, content generation, promotional execution and agency management.
The NBA Social Media Analyst will drive social analytics operations to compile data into meaningful, automated, recurrent reports.
Data will be analyzed to identify local trends, provide recommendations to better integrate social media throughout the fan journey, drive real time decisions and eventually generate revenues.
The NBA Social Media Analyst will also manage a budget, works with other departments and directly manage some social media accounts across multiple Asia territories under the supervision of the Social Media Lead.
Major Responsibility :
Build in-house reporting capabilities to allow the organization to make better informed, faster business decisions and leverage on trends from content, social, and marketing perspective
Measure business impact of social media throughout the fans' journey - awareness, engagement, monetization, DTC, membership strategy - for both the NBA and our partners
Map the profile of social media fans with our target audience across all channels and identify business opportunities on new social media platforms (monetization, DTC, viewership) to deeper build an integrated fan's experience
Support business development and partners / content monetization by sharing insights and detailed reporting to all business lines
Coordinate the development of NBA owned channels, the audience experience and how well we engage and reach new fans
Work with the agency and Social Media Lead to develop a content strategy for the social media channels, specifically around NBA activities and league tentpoles such as Start of Season, All-Star, Playoffs and Finals
Conduct research and analysis to assist agencies with implementing new editorial / content methodologies on their respective platforms
Manage various stakeholders and agencies
Supervise content production for social media as appropriate
Required Skills / Knowledge :
Minimum of 5-7 years' experience with social publishing and community management; strong editorial background building social campaigns
The Social Media Analyst is a highly motivated, data-driven individual with experience and a passion for social media and growth hacking.
Analytical mind to identify insights and formulate recommendations out of data
Understanding of local / global social media platforms and consumer consumption of each Business-oriented approach to build relevant dashboards for various business needs
Forward thinking and ability to manage several projects concurrently
Passionate about digital and social media marketing
Experience with analytics, social media management and content planning
Perfect knowledge of social media data analytics software (Khoros preferred)
Perfect knowledge of data visualization tools (Tableau preferred)
Excellent communication and interpersonal skills.
Fluency in English and one other Southeast Asian language a plus
BA / BS or higher qualification in Digital Marketing, Data Analysis or other relevant field