Digital Marketing Specialist
Makati, Metro Manila, Philippines
12d ago
source : Kalibrr, Inc.

Job Description

Duties and Responsibilities :

  • Plan, execute and own all aspects of paid digital marketing, including Paid Search (SEM), Video, Display, Native, Paid Social, Video, Retargeting and Email campaigns
  • Measure, analyze and report performance of all digital marketing campaigns, evaluating the results against goals (KPIs and ROI)
  • Present informed optimization recommendations.
  • Utilize data to develop segmentation recommendations to improve audience engagement and conversion across all touchpoints
  • Collaborate with internal and external teams to create and implement landing pages and optimize user experience
  • Maintain key vendor relationships, including budget negotiation
  • Track daily budgets across all platforms to ensure spending efficiencies and cost management
  • Evaluate emerging technologies and provide critical thought leadership and perspective for adoption where appropriate.
  • Perform other duties as assigned by the management
  • Minimum Qualifications

    Minimum Qualifications and Requirements :

  • Bachelor’s Degree in Marketing, Business or in any related field.
  • Must have at least 3 years working experience in the related field.
  • Strong project management skills to meet deadlines and juggle an evolving set of priorities.
  • Strong analytical and communication skills with the ability to articulate performance metrics, challenges and opportunities.
  • Strong interpersonal skills and ability to collaborate with cross-function teams.
  • Ability to multi-task and work in a fast-paced high stress environment.
  • Excellent judgment, reasoning, and problem-solving skills.
  • Apply
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