No Relocation Assistance Offered
79007 - Manila City, National Capital Region (NCR), Philippines
JOB PURPOSE :
The Customer Development Manager-eCommerce is responsible for achievement of Sales targets through excellence in the 5P's execution at the direct point of sale where planning CP / Direct Retailers / Service Providers activities is key.
They must develop and support the partnership between CP / Direct retailers / Service Providers at the customer’s headquarters, at the store and regional level by nurturing contacts and negotiating with buyers, merchandisers, and Store Operations / in-store personnel.
They provide feedback on the in-store environment which allows rapid revision of competitive tactics.
Achieve eTailer eCommerce Sales Targets
Consolidate learnings and identify business opportunities for eTailers handled based on historical data and trends
Build customer-specific plans based on eCommerce Strategy and Plans cascaded by CDGM / SDM
Manage end-to-end eCommerce business
Upload COAS for budget approval and monitor distributor and / or eTailer claims
Lead execution of planned programs and content changes across eTailers based on agreed calendar of activities, immediately flag any concerns encountered and propose counter measures
Share with eCommerce team post-mortem reports on activities executed
Share with eCommerce team daily dashboard / reports including but not limited to traffic, sales, conversion, search words, search performance, etc.
Upload eCommerce Competitor Activities in drive and share any learnings / proposed action steps
Ensure pricing is updated monthly as aligned with cascaded business booking guidelines
Inform CDGM / SDM any changes in eTailer content guidelines, operations, etc.
New customer acquisition and first-level assessment (eDistributor and / or eTailer)
First-level negotiation for all customer-related concerns (contracts, operations, etc)
Work with CDT CD&L to plan, analyze, forecast and ensure on time and complete delivery of products to customer
New customer due diligence and / or accreditation (gathering of external requirements)
Ensure Terms & Conditions compliance according to signed contract and propose action plans to address any non-compliance, if any
Provide necessary information required for P&L monitoring to ensure that the business if aligned with company's financial objectives align any opportunities with CDGM / SDM
Take a lead role in customer engagement such as but not limited to annual top to top reviews and quarterly business reviews and / or JBP with key eTailers (Lazada and Shopee), monthly internal alignments and weekly calls
Engagement with distributor or distributor related to ecommerce busjness and servicing
KEY INTERNAL AND EXTERNAL CUSTOMERS
Customer Development Field Sales Teams
Retail Marketing Team
Multi-functional Selling Team (Finance, CS&L, etc)
External : Customers
Third Party Partners (Digital / Media Agency, Manpower Agency)
LEADERSHIP / SUPERVISION
EDUCATION AND FUNCTIONAL EXPERIENCE REQUIRED
Bachelor degree in Business Administration, Management, Marketing or related field.
Minimum of 2 years’ experience in Consumer Goods / Customer Management of key accounts (e.g. FMCG industry experience an advantage)
Minimum of 1 year experience or exposure in eCommerce