A Makeup Artist is a beauty professional specially trained in the art of makeup application. He or she is tasked to do artistic makeup sessions and trainings with retail makeup artists.
He or she also gives advice to the customers of the proper application of makeup and how to fully maximize the product. He or she also does major product or makeup demonstrations, and introduces new techniques and products to the staffs and customers.
color theory, foundation selection and application; color cosmetic selection and application; and natural, and glamour makeup.