Brand Specialist
Thermovar Pipes Sales and Service
Quezon, Metro Manila, Philippines
8d ago
source : Kalibrr, Inc.

Job Description

Responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers.

Duties and Responsibilities :

  • Owns the development of product plans by conducting market research, creating plan schedules and crafting marketing strategies for assigned products / brands
  • Develop metrics to assess the success of brand / products
  • Establishes business model with sales and operations team to ensure viable supply, pricing and distribution systems in support of the products
  • Develops tools needed by sales or operations to effectively market the brand or products
  • Serve as point-person for developing, implementing and executing marketing initiatives and activities for their particular brand(s).
  • These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorship

  • Collaborate with customers and influencers, team members, sales and operations to understand customer experience and aligning it to brand vision and customer needs
  • Continuously monitor marketing trends and keep a close eye on competitive products in the marketplace to reveal emerging threats and opportunities
  • Maintain in-depth knowledge of existing products, solutions, and company offerings
  • In charge of managing and developing P&L and driving market growth.
  • Minimum Qualifications

  • Bachelor’s degree in a relevant field
  • At least 2 years of brand or product management or other relevant experience
  • Experience working directly with designers to design and iterate on products
  • Knowledge of CRM and consumer marketing analytics
  • Ability to be creative, strategic, analytical, and think outside the box to solve problems
  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • Ability to think creatively and innovatively
  • Strong project management and time management skills
  • Interpersonal skills with keen ability to explain complex concepts across the organization and to large audiences
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Amenable to work in Quezon City
  • Apply
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