Digital Marketing Analyst
Henkel
Makati, NCR, Philippines
1d ago

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage.

Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths.

If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

At Henkel, we promote a holistic Diversity & Inclusion approach. The diversity of our employees, their backgrounds, experiences, talents, knowledge, creativity, and the appreciation of all their individual differences are the foundation for our competitive advantage.

As a multinational corporation, Henkel employs people from 120 nations in almost 80 countries. About 85 percent of our employees work outside of Germany, with more than half of them in emerging markets.

YOUR ROLE

Track, report and analyze digital marketing and consumer data across brands and countries

Build and maintain reports, data visualizations and interactive dashboards

Analyze data and present data-driven recommendations for local and global marketing teams

Ensure data accuracy, quality and consistency : Safeguard unified data consistency (e.g. naming convention etc.), track and flag inconsistencies

Support digital marketing, content and UX teams in conducting tests (e.g., A / B, multivariate)

Work closely together with Mgr Data & Governance; liaise with various internal stakeholders regarding advanced digital marketing analytics.

YOUR SKILLS

Graduate of Bachelor's degree in Business Administration, Marketing, Statistics, Mathematics, or any related course

Minimum of two (2) years' working experience with digital data analysis & reporting, preferably in FMCG

or tech industries

Proficient knowledge of analytical tools (Google Analytics, MS Excel, Power BI, Data Studio,

Sprinklr or other social media reporting tools) is required; Has proficient knowledge of digital media KPIs and has demonstrated ability to translate digital data into actionable insights

Knowledge of Adobe Analytics, Azure, Tag Manager, Search Console is preferred

Has project management, analytical skills and attention to detail

Excellent English communication and interpersonal skills

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