Strategist
Ogilvy
Makati City, PH
6d ago

Overview

  • Development of brand strategies from inspiration to execution :
  • o Source and apply business and consumer data to gain data-driven and compelling insights to address client business issues.

    o Crafts creative briefs and provides clear persuasive briefings to Creatives.

    o Recommends and implements research that will aid in the consumer insight gathering and strategic process.

    o Represents the consumer in client meetings and presents research / strategy findings.

    o Utilize Ogilvy planning tools to facilitate direction and discovery, identification of opportunities and strategy development (understand business ambition map customer journeys, write briefs), and measurement (defining key brand KPIs).

    o Collaborate with accounts and creative teams to guide the generation of ideas, development, and presentation of creative work, and steer implementation of strategy to results.

    o Integration / alignment of communication solutions to total brand communication / campaign plans across channels

  • Manage day-to-day planning duties for accounts handled.
  • Build yours and the agency’s reputation through 1 to 2 POV articles every year
  • Qualifications

  • Three+ years of experience in at least one aspect of strategic planning or related field.
  • Bachelor’s degree
  • Familiarity with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge.
  • Ability to work directly with clients and develop relationship as a trusted advisor on behalf of the agency.
  • Ability to work simultaneously across multiple clients and projects
  • A self-starter, able to work independently : shaping and delivering your own projects
  • Creative mind : Has the ability to not just brief creative teams but to be an active partner in the creative development, from ideation to execution.
  • Great speaker and storyteller : Ability to present complex strategies and frameworks in a simple and engaging way.
  • Curiosity : Has a desire to know more, and is open to all possibilities. Looks beyond the obvious to ask why? , with a strong interpretation of information, and synthesizing it into a compelling point of view : spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical.
  • Courage : Shows bravery in making decisions and stands by values and beliefs
  • Persistence : Shows determination to achieve the right results.
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