Development of brand strategies from inspiration to execution :
o Source and apply business and consumer data to gain data-driven and compelling insights to address client business issues.
o Crafts creative briefs and provides clear persuasive briefings to Creatives.
o Recommends and implements research that will aid in the consumer insight gathering and strategic process.
o Represents the consumer in client meetings and presents research / strategy findings.
o Utilize Ogilvy planning tools to facilitate direction and discovery, identification of opportunities and strategy development (understand business ambition map customer journeys, write briefs), and measurement (defining key brand KPIs).
o Collaborate with accounts and creative teams to guide the generation of ideas, development, and presentation of creative work, and steer implementation of strategy to results.
o Integration / alignment of communication solutions to total brand communication / campaign plans across channels
Manage day-to-day planning duties for accounts handled.
Build yours and the agency’s reputation through 1 to 2 POV articles every year
Three+ years of experience in at least one aspect of strategic planning or related field.
Familiarity with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge.
Ability to work directly with clients and develop relationship as a trusted advisor on behalf of the agency.
Ability to work simultaneously across multiple clients and projects
A self-starter, able to work independently : shaping and delivering your own projects
Creative mind : Has the ability to not just brief creative teams but to be an active partner in the creative development, from ideation to execution.
Great speaker and storyteller : Ability to present complex strategies and frameworks in a simple and engaging way.
Curiosity : Has a desire to know more, and is open to all possibilities. Looks beyond the obvious to ask why? , with a strong interpretation of information, and synthesizing it into a compelling point of view : spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical.
Courage : Shows bravery in making decisions and stands by values and beliefs
Persistence : Shows determination to achieve the right results.