Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day.
Growth mindset encourages each of us to lean in and learn what matters most to our customers, to create the foundational knowledge that enables us to make customer-first decisions in everything we do.
In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.
The Global Partner Sales (GPS) team delivers amazing customer experiences and a thriving partner ecosystem to build edge devices that consumer our cloud services.
Working with our ecosystem partners across an array of devices like Windows 10 PCs, Azure and Windows Server, while also enabling connectivity to the cloud to bring experiences like M365, Xbox GamePass, or the Hybrid Datacenter to our partners and customers.
We also look across industry categories to see where there is market signal to innovate with new category solutions and market opportunities including Connected Home and Teams Collaboration devices.
Through people-centric experiences that span work, school and home, our team enables new routes to market that put commercial customers and consumers in control of how they buy, consume and engage with brands they love.
Together, we empower our customers and partners to digitally transform to help them achieve more. In GPS you will be part of a global team, known as Device Partner Sales (DPS), with a unique purpose to work with ecosystem partners to build, market and sell a winning portfolio that delights customers and earns fans around the world.
In the Device Partner Sales team, we focus on building new devices, solutions and technology with partners and helping our partners bring these solutions to market.
This includes thoughtful market assessment, product and solutions planning, portfolio management and partner engagement across consumer, commercial and education segments.
By closely mapping Microsoft’s innovation with our partner’s business and technical agenda we can launch amazing new solutions for customers and business results for Microsoft.
As a key advocate for the commercial device business in your markets, you’ll help DPS achieve revenue and scorecard goals for Windows Pro in small business and education, Office, Server and related services designed for the small business target audiences of 10 499 seat companies.
In partnerships with sales, you’ll drive commercial marketing campaign innovation for the distributor and resellers in your local area, working with partners and segment teams to drive growth and helping partners develop new and transformative marketing capabilities .
Key Responsibilities :
Device Marketing Strategy (20%)
Work with your peer teams in Device Sales and Category to understand and apply their input and strategies to align partners and build effective Device Marketing plans that can be executed efficiently and successfully in the field.
Collaborate with OEM Regional Account Marketing Managers and channel executives in device sales to validate the all-up strategy and get feedback on specific implications for their region and OEM partner.
Ensure collaboration on the development of partner execution plans to drive a strong and effective full funnel marketing strategy.
Leverage existing internal as well as third-party survey reports to stay current on market dynamics and gain market insights including market analysis on the device market at a worldwide level combined with data from sales teams and the OEM teams.
Utilize the Modern Workplace Commercial Dashboard tools to help monitor performance of our strategic and breadth partners and ensure alignment to our business goals.
Effective and Actionable Partner Marketing Account Planning (20%)
Collaborate with key stakeholders Category / Device Sales / Multinational OEM (MNA) teams and business groups (BGs) to integrate input and resources from various channels into the plans and ensure that marketing investments across all Microsoft resources are considered to drive the highest efficiency in spend.
Engage frequently with WW Device Marketing, Regional Device Marketing, MNA regional marketing and device sales teams to share information, confirm mutual goals, collaborate on campaigns, identify successes and challenges with execution, and reallocate / adjust budget as needed.
Customize campaigns for partner’s organization based on a deep understanding of the local market and partner business needs for mutual growth.
Monitor execution and results to determine effectiveness and adapt execution plans in order to optimize success.
Develop specific digital marketing plans and include digital tools like the Attach Widget for Office and Server, and content syndication through DCCN.
Submit all marketing plans using corporate guidance, tools and processes to ensure compliance and accountability.
Share successes and best practices with counterparts within the Worldwide and regional marketing community
Analyze performance results against execution activities to identify causals, opportunities and action plans. Incorporate key insights from accounts to drive informed marketing action plans.
Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward
Partner Relationships (20%)
Provide marketing leadership with partners, providing guidance on Microsoft branding and campaigns.
Be a thought leader on digital to help partners increase digital capability
Be transparent with the partner and provide consistent, predictable and timely information on Microsoft’s marketing strategy and programs what Microsoft is doing and where we are going to enable the partner to participate in all relevant programs.
Lead all cross-collaborative engagement with key silicon partners on strategic marketing initiatives including device demand generation global campaigns (eg Make the Shift).
Deeply engage with key stakeholders, Windows Marketing, Device Sales, Office and Commercial Category etc. to identify opportunities to highlight key partners and hero devices.
Marketing Excellence in Execution (40%)
Adapt marketing materials created by WW Device Marketing and Windows Category / Marketing to use with partners to ensure the Windows messaging is emphasized in their campaigns.
Conduct planning reviews on marketing campaigns (Make the Shift), including Key Performance Indicators (KPIs) before the campaign begins as well as throughout and post mortem ensuring alignment on expectations for data sharing and reviewing results for adjustment to plan performance.
Own and drive all readiness motions
Drive education specific readiness and marketing with key partners in focus markets.
Ensure the enforcement of compliance rules for the Device Marketing and our respective peer teams, and drive the same through training and in practice including the use of appropriate tools for compliance and through partner communication.
Focus discretionary investments to drive sell-through of devices and ensure that we are maximizing our total spend across all fund types (through partner rewards, incentives, earned and discretionary funding)
Experiences Required : Education, Key Experiences, Skills and Knowledge :
Minimum 10 years’ experience in a technology channel marketing capacity, ideally with OEM partners
Strong communication and collaboration skills essential to drive cross-functional success
Understanding of and passion for the channel, to ensure our partners can be successful with our product and solutions
Growth mindset to help drive the cloud transformation of the DPSS business
Strategic acumen and business experience to drive connected business planning and holistic go to market approaches with our partner ecosystem