Copy Writer
121 group
Manila, Philippines
8d ago

Main Duties & Responsibilities :

  • Lead and enable brand leadership internally maximising employee buy-in.
  • Initiate, plan and write effective sales generating promotional content for landing pages, promotional banners, email campaigns, online advertising, and search engine meta data.
  • Research, conceptualise, write, proofread and edit offline and online content.
  • Write compelling copy that achieves strategic goals and increases conversion rates.
  • Use creativity to develop web, marketing and brand materials that position a competitive advantage for the company.
  • Ensure copy integrity and quality control.
  • Translate business goals into clear, engaging and actionable content.
  • Work collaboratively with others to brainstorm concepts and coordinate content creation.
  • Make sure that changes to copies are carried through in every element of the site.
  • Actively monitor industry and competitive trends in the marketplace.
  • Partnering with product owners, internal business stakeholders and functional teams to define content requirements and strategy that best achieves business goals.
  • Working with other departments as needed to ensure the content strategy is effectively implemented across channels.
  • Ensuring online content complies with corporate brand standards, web style guide, legal and compliance.
  • Working with the UX team to refine Information Architecture labels and language based on customer testing results.
  • Work with the SEO Advisor to optimise on and off page content to drive increased conversion rates.
  • Collaborating on the development of content style guides, content and messaging strategies, best practices and processes.
  • Partnering with other writers within the organisation to leverage and share ideas and make recommendations that apply broadly across multiple channels. Requirements :
  • Minimum 5 years’ web-based copywriting experience Collaborating with stakeholders to define, manage and deliver campaigns from briefing through to execution and reporting.
  • Advising a variety of stakeholders, including senior leaders and Demonstrated ability to write / edit / proof.
  • must provide writing samples of web site content and e-marketing campaign copy).

  • Knowledge of how to tell a story using words, images, or audio, and an understanding of how to create engaging content.
  • Committed, enthusiastic, sincere, trustworthy, conscientious and resilient.
  • Excellent communication skills with the ability to effectively interface with international teams on a formal, informal, written and verbal level.
  • Demonstrate superior communication (oral and written), interpersonal, and negotiation skills with a proven capacity to develop and maintain sound working relationships with end users, key stakeholders, suppliers and project team members.
  • Ability to working effectively with senior stakeholders and project sponsors.
  • Strong verbal and written communication skills.
  • Understanding brand and consumer journey to develop meaningful and impactful campaigns.
  • Solid understanding of best web writing practices.
  • Must have strong experience with direct response and translating business information into compelling copy.
  • Strong interpersonal and communication skills.
  • Interested in continuously learning about the latest platforms, technology tools, and marketing solutions.
  • A degree or experience in communications, journalism or PR required.

  • Task management experience including ability to meet deadlines and competing priorities in a fast-paced environment.
  • Strong organisational skills to juggle multiple tasks within the constraints of timelines and budgets with business acumen.
  • Ability to manage projects and be available, as needed, for briefing and update meetings.
  • Ability to work independently as well as with a team environment. email your resume to jaena 121group.io
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