Main Duties & Responsibilities :
Lead and enable brand leadership internally maximising employee buy-in.
Initiate, plan and write effective sales generating promotional content for landing pages, promotional banners, email campaigns, online advertising, and search engine meta data.
Research, conceptualise, write, proofread and edit offline and online content.
Write compelling copy that achieves strategic goals and increases conversion rates.
Use creativity to develop web, marketing and brand materials that position a competitive advantage for the company.
Ensure copy integrity and quality control.
Translate business goals into clear, engaging and actionable content.
Work collaboratively with others to brainstorm concepts and coordinate content creation.
Make sure that changes to copies are carried through in every element of the site.
Actively monitor industry and competitive trends in the marketplace.
Partnering with product owners, internal business stakeholders and functional teams to define content requirements and strategy that best achieves business goals.
Working with other departments as needed to ensure the content strategy is effectively implemented across channels.
Ensuring online content complies with corporate brand standards, web style guide, legal and compliance.
Working with the UX team to refine Information Architecture labels and language based on customer testing results.
Work with the SEO Advisor to optimise on and off page content to drive increased conversion rates.
Collaborating on the development of content style guides, content and messaging strategies, best practices and processes.
Partnering with other writers within the organisation to leverage and share ideas and make recommendations that apply broadly across multiple channels. Requirements :
Minimum 5 years’ web-based copywriting experience Collaborating with stakeholders to define, manage and deliver campaigns from briefing through to execution and reporting.
Advising a variety of stakeholders, including senior leaders and Demonstrated ability to write / edit / proof.
must provide writing samples of web site content and e-marketing campaign copy).
Knowledge of how to tell a story using words, images, or audio, and an understanding of how to create engaging content.
Committed, enthusiastic, sincere, trustworthy, conscientious and resilient.
Excellent communication skills with the ability to effectively interface with international teams on a formal, informal, written and verbal level.
Demonstrate superior communication (oral and written), interpersonal, and negotiation skills with a proven capacity to develop and maintain sound working relationships with end users, key stakeholders, suppliers and project team members.
Ability to working effectively with senior stakeholders and project sponsors.
Strong verbal and written communication skills.
Understanding brand and consumer journey to develop meaningful and impactful campaigns.
Solid understanding of best web writing practices.
Must have strong experience with direct response and translating business information into compelling copy.
Strong interpersonal and communication skills.
Interested in continuously learning about the latest platforms, technology tools, and marketing solutions.
A degree or experience in communications, journalism or PR required.
Task management experience including ability to meet deadlines and competing priorities in a fast-paced environment.
Strong organisational skills to juggle multiple tasks within the constraints of timelines and budgets with business acumen.
Ability to manage projects and be available, as needed, for briefing and update meetings.
Ability to work independently as well as with a team environment. email your resume to jaena 121group.io