Wavemaker | Deputy Chief Integration Integration Officer Manila, Philippines
Wavemaker
Manila, Philippines
1m ago

Description

Position at Wavemaker

The Deputy Chief Integration Officer drives Wavemakers integrated method for marketing communications campaigns, seamlessly leveraging data and analytics around the purchase journey approach in designing media and content campaigns

Main remit is to oversee operation of Wavemakers client assignment as a mantlepiece account for Media and Digital Content integration, manage client relationships and internal resources available to client.

Reporting of the role

This role reports to : Chief Integration Officer

3 best things about the job :

  • Opportunity to work with local, regional, and global teams in driving innovation and thought-leadership for a global client with distinguished brands
  • Driving the digital transformation agenda be the agent of change that will transform both client and agency teams in reaching ambitious goals in digital transformation;
  • which also propels you to be at the forefront of the latest digital technologies and marketing platforms

  • Empowerment and support you will chart your own agenda and strategies to best serve client needs while being fully supported by the Wavemaker Exco and a highly capable team of integrated planners, digital / performance marketing specialists, content planners, and data analysts
  • In this role, your goals will be :

    In three months :

  • Establish your leadership stance among key stakeholders both on client and agency side
  • Gain a full understanding of the clients' business along with internal and external processes
  • Drive agency processes for creating integrated communication campaigns while harmonizing the specialisms withing Wavemaker Philippines - Data and Analytics, Strategy, Content, Integrated Media and Performance Planning and Buying
  • Partner with key business unit leads in building wider practice of integration across the agency units
  • In six months :

  • Drive digital transformation efforts on both client and agency with the goal of upskilling staff and improving processes as laid out in the agencys digital transformation roadmap
  • Collaborate with Training Lead in development of key learning opportunities around building capabilities for multi-channel integration
  • Lead the Mid-Year requirements, Campaign reporting, regional and global reporting requirements, audit requirements, conducting client trainings, development of local media landscape presentations, providing data for APAC media landscape presentations, competitive analysis, marketing inspiration sessions, representing the market in Regional client conferences
  • In 12 months :

  • Developed a roadmap for the next 1 to 3 years for your client business including resource planning and talent / team development
  • Drive and direct the team in delivering the Annual Media Strategy review that covers : insight mining, briefings, target analyses, media objectives & strategies : adaption of centralized IMC to create local media plans, KPI setting & measurement planning
  • Prepare the annual budget pack and have it approved by client
  • What your day job looks like at GroupM :

  • Formulate full-ecosystem strategy for client businesses and ensure that recommendations and decisions are consistent with client objectives and strategies
  • Integrate clients digital activities with through-the-line efforts and demonstrate a full understanding of clients business as basis for all future work
  • Demonstrate understanding of research and measurement methodology and how data can shape client conversations
  • Lead various agency teams in their day-to-day work while ensuring a high degree of collaboration and effective team communication to deliver client requirements
  • Responsibilities :

    1. As Chief Integration Officer

  • Drive agency process for creating integrated communication campaigns, creating process flows that harmonizes the specialisms with Wavemaker Philippines - Data and Analytics, Strategy, Content and Media Planning and Buying
  • Partner with key business unit leads in building wider practice of integration across the agency units
  • Training resource for tools and media buying fundamentals Collaborate with Training Lead in development of key learning opportunities around building capabilities for multi-channel integration
  • Work with the business development team / lead in new business projects
  • 2. As Philippines Media Lead, you shall drive and direct the team in delivering the following scope :

  • Annual Media Strategy and IMC Strategy Development - Insight mining, briefings, target analyses, media objectives & strategies : adaption of centralized IMC to create local media plans, KPI setting & measurement planning
  • Media Implementation and Activation - analytics work for media optimization, channel investment allocation, media vendor negotiations, media scheduling and implementation, media investment management and budget control, media buys and implementation, monitoring of activity & optimization of investments, media plans and schedules, digital implementation, digital mid-flight reporting, digital campaign report
  • Reporting and Training- leading the Mid-Year and Annual Business Review requirements, campaign reporting, regional and global reporting requirements, audit requirements, conducting client trainings, development of local media landscape presentations, providing data for APAC media landscape presentations, competitive analysis, marketing inspiration sessions, representing the market in Regional client conferences
  • Intra / Extra Agency Processes - closely work with Digital Content team in preparation and execution of Digital Content strategy.
  • Prepare annual budget packs. Liaise with Finance / Commercial team in managing the monthly manhours report. Manage client feedback and response.

    What youll bring :

  • Ability to influence and steer senior client stakeholders
  • Demonstrate sharp, strategic & critical thinking and effective problem-solving skills
  • Consistently exhibit natural curiosity and dynamism
  • Effectively work collaboratively
  • Innate ability to respectfully challenge the status quo
  • Disrupt where necessary!
  • Passion for and excellent use and understanding of digital communications & platforms
  • Possess and utilize advanced level presentation skills
  • Possess and utilize superior verbal and written skills
  • Display strong communication and people skills; maintain positive attitude and act consistently as a team player
  • Appropriately and openly participate in team, agency, and industry initiatives
  • Minimum qualifications :

  • At least 10+ years in work experience in advertising / media industry with experience in both traditional media planning and digital / performance marketing
  • Minimum 3+ years in line management / operational management experience
  • Experience working with cross-media and budget optimization tools
  • Knowledgeable with digital / biddable / programmatic ad platforms
  • Highly analytical and
  • Prior experience with data management and analytics tools
  • Ability to work under pressure with minimal supervision and
  • Able to shift priorities where needed
  • About Wavemaker

    We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people.

    We work with clients to help them grow and shape their consumers brand decisions and experiences through media, content, and technology.

    We have one single attitude Positive Provocation.

    Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each others backs through our inclusive culture.

    We do our best work for brave brands and people who want to be challenged to go further and faster. We know its not easy, but if its in you, we will get it out of you.

    Our attitude of Positive Provocation is enabled by :

  • The deep Knowledge we have of our clients business
  • The confidence to Challenge whats gone before
  • The Support to go further than we thought possible
  • We are a part of GroupM, WPPs global media investment management company. Discover more on , and

    About the Philippines

    In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating an unprecedented period of macro-economic buoyancy and political stability, spurring both domestic and international business growth.

    It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.

    With a population of .5 million, 59.2% of these currently have access to the internet. By , the Philippines' internet population is forecasted to be 73%.

    Coupled with the Philippines vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging.

    We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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