Paid Ads Specialist (SEM/PPC)
Linkage Web Development
Angeles City, Pampanga, PH
2d ago
source : Recooty

Must have previous experience running Google Ads & Facebook Ad Campaigns

  • Manage day-to-day client paid advertising and search marketing initiatives across multiple partners (Facebook, Google AdWords, Bing, YouTube, etc.
  • including planning, implementation, budget management, performance review, and optimization of campaigns.

  • Set up new client advertising accounts and campaigns integrating Conversion Tracking, Call Tracking and Analytics.
  • Assist SEM team with keyword lists, traffic estimates and SEM proposals for local client markets
  • Identify target audiences and devise digital campaigns that engage, inform and motivate.
  • Grow and optimize our Google Ads strategies through ongoing testing of ad copy, landing pages, building strategies, and extensions, etc.
  • Become a certified "product expert" in all Facebook Advertising and Google Ads products and paid media channels used by our organization.
  • Stay current with new advances in digital advertising, search engine marketing, competitive landscape, keyword research, and recommend options for SEM growth and customer succes
  • Utilize various reporting interfaces and campaign management software as applicable.
  • Drive continued innovation and best practice implementation, regular sharing knowledge with the management team.
  • Identify and report on key performance indicators, and opportunities for improvement on a regular basis
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