Must have previous experience running Google Ads & Facebook Ad Campaigns
Manage day-to-day client paid advertising and search marketing initiatives across multiple partners (Facebook, Google AdWords, Bing, YouTube, etc.
including planning, implementation, budget management, performance review, and optimization of campaigns.
Set up new client advertising accounts and campaigns integrating Conversion Tracking, Call Tracking and Analytics.
Assist SEM team with keyword lists, traffic estimates and SEM proposals for local client markets
Identify target audiences and devise digital campaigns that engage, inform and motivate.
Grow and optimize our Google Ads strategies through ongoing testing of ad copy, landing pages, building strategies, and extensions, etc.
Become a certified "product expert" in all Facebook Advertising and Google Ads products and paid media channels used by our organization.
Stay current with new advances in digital advertising, search engine marketing, competitive landscape, keyword research, and recommend options for SEM growth and customer succes
Utilize various reporting interfaces and campaign management software as applicable.
Drive continued innovation and best practice implementation, regular sharing knowledge with the management team.
Identify and report on key performance indicators, and opportunities for improvement on a regular basis