Mondelēz International, Inc. empowers people to snack right in over 160 countries around the world. We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits;
Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 90,000+ colleagues around the world are key to the success of our business.
Great people and great brands. That’s who we are.
Join us on our mission to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.
The role of the Manager, Category Insights, Meals is designed to partner with the PH and ID team, delivering insights that inspire growth and top-tier financial business results.
This role leads the use of syndicated data, regression analysis, forecasting, panel data, and qualitative and quantitative market research methods to develop plans and activities required to provide timely and insightful consumer and market place information and understanding which can be used as the basis for decisions for the category.
Importantly, the manager is expected to have the capability required to integrate and synthesize knowledge across insights and analytics and be able to communicate this in a manner that drives action.
The role also ensures that Mondelez’s best practices and world class analytic research programs are put to practice for the category, consistently.
Some of the key accountabilities for this role will include (but are not limited to)Business Impact
Demonstrate candor and courage in influencing key stakeholders in driving insights into action and enabling market dynamics and consumer-centric decisions that deliver superior business results
Proactively participate in key decision making forums to achieve greatest level of influence across the organisation including consensus team meetings.
Drive brand equity through strong collaboration with Marketing team to ensure strong consumers value equation
Collaborate with regional Insights team to leverage broad consumer knowledge, brand dynamics across markets and analytical tools to effectively drive regional and local business agenda
Generating behaviour changing Insights
Proactively identify strategic issues and knowledge gaps within the category pan country / region and generate hypotheses for validation
Ensure that optimal and creative research solutions (including qualitative, quantitative, syndicated and advanced analytics tool), are developed and utilized and that Best Practices methodologies are applied
Guide business decisions by generating powerful insights for category and brand utilising qualitative and quantitative research tools & techniques :
Retail market measurements-Brand tracking-Purchase dynamics through panel analysis-Communication development and evaluation -Product tests-Building Innovation ideas and identifying effective launch bundles-Identifying key business drivers, effectiveness of marketing investments and pricing analysis through advanced analytics -Category growth forecasting
Accountable for delivering a solid Category Insights plan in collaboration with the regional Insights team within the budget, time and resource constraints, aligned with business priorities
Recommend best practices to regional team to facilitate the integration of country and regional Insights plans
Resource management & Supplier selection
Identify strong suppliers and develop agency partner relationships : Proactively build and maintain effective agency relationships.
Demonstrate negotiation skills and ensure quality deliverables and high ROI from research partners.
Maximize value and efficiency of research expenditures and ensure compliance with Mondelēz procurement and accounting policies and procedures
On going manage the regional supplier relationship for retail data purchases, ensuring service and added value is delivered consistently
Facilitate continuous improvement in the level of service and quality outputs provided by key suppliers by ensuring consistency in approach and deliverables
Responsible for ensuring appropriate knowledge management, leveraging MDLZ tools