Influencer Marketing Manager
Italic
Manila
5d ago

We are looking for an experienced Influencer Manager responsible for developing and executing an influencer strategy to support the growth and awareness of Italic.

This person will develop a strategic framework for partnering with influencers in both organic and paid campaigns to engage new and existing customers.

This includes having an understanding of the marketing tools and channels that engage a variety of audiences and consumer consumption trends.

Responsibilities

  • Lead the development & execution of multi-faceted influencer strategy designed to improve the full marketing funnel increasing brand awareness, engagement, consideration and conversion
  • Lead influencer campaigns from ideation and pitching to campaign execution, including paid engagements, unpaid nano seeding, and experiential integration
  • Lead contract negotiation with talent and / or their agents / managers, ensuring clear scope of work, alignment on timeline and deliverables while driving cost efficiencies
  • Utilize a variety of tools for researching and scaling multi-tiered influencers as well as identifying new influencers
  • Create influencer tracking parameters and reporting, analyzing the data to make informed decisions
  • Analyze, measure, and report on all influencer activities during and after all paid engagements to evaluate value and optimize for future initiatives
  • Create and drive pitch and support materials for working with influencers and partners
  • Utilize and leverage internal and external reporting tools
  • Handle budget for all influencer activities, ensuring timely and on-plan delivery
  • Conduct competitive research, relevant industry trends and platforms
  • Requirements

  • 3+ years of experience working in Influencer Marketing and / or PR
  • Deep knowledge and understanding of social media platforms, and their respective best practices, KPIs, and emerging trends (Facebook, YouTube, SnapChat, Pinterest, Instagram, TikTok etc.).
  • Strong proven track record of contract negotiation skills
  • Fluency with analytics and interpreting data into creative, action-oriented insights + strategy
  • Ability to work to in a fast-paced, deadline driven environment, while maintaining a positive can-do attitude
  • Strong understanding of brand identity
  • Previous experience in marketing agencies plus points
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