We are looking for an experienced Influencer Manager responsible for developing and executing an influencer strategy to support the growth and awareness of Italic.
This person will develop a strategic framework for partnering with influencers in both organic and paid campaigns to engage new and existing customers.
This includes having an understanding of the marketing tools and channels that engage a variety of audiences and consumer consumption trends.
Responsibilities
Lead the development & execution of multi-faceted influencer strategy designed to improve the full marketing funnel increasing brand awareness, engagement, consideration and conversion
Lead influencer campaigns from ideation and pitching to campaign execution, including paid engagements, unpaid nano seeding, and experiential integration
Lead contract negotiation with talent and / or their agents / managers, ensuring clear scope of work, alignment on timeline and deliverables while driving cost efficiencies
Utilize a variety of tools for researching and scaling multi-tiered influencers as well as identifying new influencers
Create influencer tracking parameters and reporting, analyzing the data to make informed decisions
Analyze, measure, and report on all influencer activities during and after all paid engagements to evaluate value and optimize for future initiatives
Create and drive pitch and support materials for working with influencers and partners
Utilize and leverage internal and external reporting tools
Handle budget for all influencer activities, ensuring timely and on-plan delivery
Conduct competitive research, relevant industry trends and platforms
Requirements
3+ years of experience working in Influencer Marketing and / or PR
Deep knowledge and understanding of social media platforms, and their respective best practices, KPIs, and emerging trends (Facebook, YouTube, SnapChat, Pinterest, Instagram, TikTok etc.).
Strong proven track record of contract negotiation skills
Fluency with analytics and interpreting data into creative, action-oriented insights + strategy
Ability to work to in a fast-paced, deadline driven environment, while maintaining a positive can-do attitude
Strong understanding of brand identity
Previous experience in marketing agencies plus points 
