Associate – Digital
Mindshare
Manila, Philippines
5d ago

Description

Position at Mindshare

REPORTING OF THE ROLE

This role reports to the Director Digital

BEST THINGS ABOUT THE JOB

  • This position affords the opportunity to work for a globally networked client which uses a very robust proprietary marketing-oriented planning framework.
  • This client is a leading innovator in the industry and thirsty for market-first innovations.
  • Ability to further your career in markets other than Philippines.
  • MEASURES OF SUCCESS

    In 3 months you would have :

    Demonstrate understanding of the client using data to gain insight on business challenges. You will also be up to speed with the competitor landscape for the client's industry.

    In 6 months you would have :

    Be the person whom the client goes to for day-to-day digital insight and activities. Begin to propose ideas and activities to answer identified challenges.

    In 12 months you would have :

    Mentor and handle performance appraisal for team and lead projects independently.

    RESPONSIBILITIES OF THE ROLE

  • Client servicing, relationship management and demonstrating digital leadership & expertise across brands.
  • Maintain an in-depth knowledge of client businesses and ensure digital strategies align with brands & corporate business objectives and needs.
  • To plan and develop ideas for media first innovations and build capability in strategy.
  • Be unafraid to push back, be bold and stand your ground in terms of ideas internally and externally.
  • Collaborate with core planning & implementation teams to ensure optimal integration of digital solutions in the overall brand plans, and ensure deployment of best-in-class digital implementation across brands.
  • Grow team’s digital capabilities and develop strategic plans for all the key brands.
  • Work closely with the core team on all the reports, digital trainings / workshops.
  • Oversee the team’s day to day tasks, ensure quality service delivery and efficient implementation across all brands.
  • WHAT YOU WILL NEED

  • Minimum 6-9 years work experience in business consultancy, market research / analytics or a strategic planning role, of which at least 3-4 years have been spent working on media / communications planning related business.
  • Media agency experience optional but working knowledge of media planning required.

  • Experience in developing and implementing various digital strategies.
  • Experience in managing both small and large media budgets.
  • An independent, self-driven and responsible individual, with multi-tasking and decision making abilities.
  • Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising / marketing agencies, media owners.
  • Detailed awareness of the digital industry, industry trends, consumer trends, market status and competition.
  • A depth of understanding of the digital industry and consumer's online media habits.
  • Excellent communication and negotiation skills
  • Strong analytical and number skills
  • Passion for media
  • Good understanding of media channels, both digital and traditional
  • Ability to make an impact!
  • ABOUT MINDSHARE Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries.

    Mindshare APAC has won over 300 awards in 2014 / 2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival.

    Mindshare was also recognised as the SMARTIES™ APAC Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star Jason Maggs.

    To learn more about Mindshare and our philosophy of Original Thinking, visit us at

    PHILIPPINES MARKET OVERVIEW

    In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating an unprecedented period of macro-economic buoyancy and political stability , spurring both domestic and international business growth.

    It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.

    With a population of 108m and where the internet penetration is predicted to hit 50% in 2017, coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint makes it an exciting place for media players and talent to be.

    GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

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