Careers that Change Lives
The role will drive portfolio strategy and execution to fuel product sales. Working closely with cross functional team members, this role has both strategic and tactical responsibility for supporting the achievement of revenue and income objectives.
A Day in a Life
Responsibilities may include the following and other duties may be assigned :
Develop and implement lifecycle maintenance campaigns for key products, including analyzing market research and sales analytics, ideating messaging, developing sales tools, identifying competitive threats and taking action to mitigate;
and creating best in class marketing / PR initiatives to drive sales
Manage Direct to Patient program, including developing patient educational tools, creating a microsite, measuring ROI, and leveraging social media to drive awareness
Create and refine educational / training programs for customers and sales team that incorporate a variety of media formats including live forums, web based programs, tablet friendly training tools, white papers, case studies & patient testimonials, etc.
Partner with sales team to define and implement effective targeting, develop physician champions, and gather input to drive product improvements and marketing decisions
Develop and execute on publication and podium strategy based to support product awareness
Educate and train physicians, hospital personnel on technical matters related to Intersect devices
Work closely and effectively with internal team, sales team, key opinion leaders, and physician customers to identify and / or evolve marketing and program opportunities and management and development of KOL
Attend and support company activities at relevant scientific and technical meetings and conferences
Work as part of cross-functional team (clinical, sales, marketing, manufacturing, R&D) in order to meet business objectives;
Manage all projects within specified budget and timeline and A&P management
Develop and implement procedures, files, records, and follow-up systems to ensure marketing processes are managed in a well-organized and timely manner
May research, monitor, or prepare semi-routine reports or analyses, summarize findings, and make recommendations, to solve administrative problems
Remain current on domestic and international market dynamics and competitive development
People Management Functional Career Stream
A key responsibility of roles in this career stream is managing people. which includes : accountability for mentoring, developing and coaching staff on meeting / exceeding performance expectations and defined objectives, providing leadership to staff ensuring the prioritization of strategic and department level initiatives to include defining performance goals and targets, conducting performance reviews, and staff 1 : 1s to guide performance management and employee development efforts and manage toward departmental goals.
Authorizes hiring, firing, promotion and reward within own area.
Must Have : Minimum Requirements
Bachelors degree required
Minimum of 7 years of relevant experience, or advanced degree with a minimum of 5 years relevant experience
BA / BS degree required, MBA preferred
Minimum 5 years’ experience in product marketing (including lifecycle maintenance campaigns), marketing program management, international marketing, direct to patient marketing, or combination with sales
Experience in medical device marketing is required but not compulsory, experience with pharmaceutical marketing is desired.
Strong aptitude for determining the optimal way to position products in the market
Communication, relationship-building, and project management skills are critical to success
Proven ability to successfully manage multiple projects in a dynamic environment with a sense of urgency
Willingness to roll up sleeves to perform at all levels and assist in areas outside of core responsibilities
Strong strategic thinking and analytical skills
Excellent written, oral, and presentation communications skills
A self-starter with an entrepreneurial spirit is required.
25% Travel required
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life.
We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team.
Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles : While performing the duties of this job, the employee is regularly required to be independently mobile.
The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
ADA-United States of America)