Gamification Marketing Communications

Shopee

Manila, Philippines

4d ago

Job Description :

Be the go-to expert for the assigned in-app advertising spaces of all the Shopee games

End-to-end management and execution of in-app communication channels push notifications, banners, microsites) including effective allocation across touchpoints, quality assurance, and performance management

Utilize data to develop communications strategies and tactics to optimize the engagement and performance of the features

Prepare day-to-day and strategic reports on communication performance to identify opportunities for improvement and optimization

Conduct research on current trends, ideas and best practices to drive creative and impactful initiatives

Support Game Owners to ensure that critical communications channels are provided for their initiatives

Requirements :

Possesses a Bachelor's degree preferably in Communication, Marketing, Advertising, and related fields

At least 2-3 years of work experience ideally in brand or communication strategy, with experience in data analytics, report creation, and presentation

Works swiftly and can pivot quickly with changes in direction

Strong campaign planning and project management skills

Strong work ethics and performance-driven

Strong data analysis with working knowledge of Excel

Reliable and a good team player who enjoys a fast-paced environment

Keen sense in details

Bonus if with prior experience in eCommerce marketing and if the candidate enjoys playing mobile games

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